How to Build Topical Authority in the AI Search Era: A 7-Step Playbook (With 2026 Data)
Backlinko’s guide to topical authority opens with a sharp example: Great Jones makes a beloved Dutch oven, gets covered by Vogue and Bon Appétit, and still doesn’t show up when people search for the best Dutch ovens. The lesson is correct — being a good brand isn’t the same as being a recognized authority on […]