6 Digital PR Strategies to Boost AI Visibility (Backed by 25M+ Citations of Data)
If you only remember one number from the last year of AI search research, make it this one: Muck Rack’s May 2026 ”What Is AI Reading?” study analyzed more than 25 million links from ChatGPT, Claude and Gemini responses across 17 industries and found that earned media accounts for 84% of all AI citations, paid […]
6 Digital PR Strategies to Boost AI Visibility (And How to Actually Execute Them)
Here’s a stat that should reshape your entire marketing strategy: 84% of AI citations come from earned media — third-party editorial coverage, expert reviews, forum discussions, and independent mentions. Not your blog. Not your landing pages. Sources you don’t control. That finding, from a Muck Rack study highlighted in Backlinko’s excellent overview of digital PR […]
6 Digital PR Strategies to Boost AI Visibility (And Why They Actually Work)
Why Digital PR Is the Highest-Leverage Strategy for AI Visibility Right Now If you want your brand to appear in ChatGPT answers, Perplexity results, or Google AI Overviews, publishing more blog posts is not enough. The rules have fundamentally changed. A landmark study by Muck Rack found that 84% of AI citations come from earned […]